21.1 Paris
Brand Identity, 3D, Motion DesignInstructor: Joseph Han
School of Visual Arts, 2025
The identity is built around motion—kinetic typography and a sharp, electric green that reflects the intensity of the run. The modified Nike Futura typeface adds a contemporary edge, while an Art Nouveau-inspired serifs brings in a connection to Paris’ visual heritage. Custom illustrations extend the serif details in a way that feels both ornamental and fast, reinforcing the race’s high-energy atmosphere.
The result is a brand that is sleek, modern, and refined—balancing the raw athleticism of the sport with the elegance of the city. 21.1 Paris is more than a race identity; it’s a visual system designed to move.