NASA Artemis

Brand Identity, 3D, Motion Design

Instructor: Joseph Han
School of Visual Arts, 2025

Artemis is a series of 4 missions planned by NASA that will send Astronauts back to the moon and establish a new lunar space station to prepare for manned missions further into space.

The universe has it’s own built-in motion behavior – the orbit. This direction leverages that movement to subtlety connect the brand to the movement of the planets, and our moon. Graphically, it uses gradient materials in 3D to create abstract color schemes akin to those seen in deep space photography. To honor NASA’s previous trip to the moon NASA’s grid system from the 1960’s was used and modernized to create posters and a new Flight Plan similar to the Apollo version.

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