Philadelphia Art Museum

Brand Identity
Design Studio: Gretel
Role: Design Intern

As a Design Intern at Gretel, I spent three months contributing to the rebrand of the Philadelphia Museum of Art. Working within the established system, I developed applications across signage, uniforms, web, out-of-home, merchandise, and more.

The museum sits at the literal and cultural center of Philadelphia—an icon that mirrors the city’s identity. This rebrand celebrates that role, embracing the museum as a living symbol of the city and weaving together the many facets of Philadelphia’s culture. The result is a system that feels as diverse, expressive, and inviting as the city itself—welcoming both lifelong art lovers and first-time visitors alike.

Full casestudy