House of Hype — Evan White

House of Hype
Sunday AfternoonBrand Identity

Contributors
Partner & Executive Producer: Audrie Poole
Partner & Executive Creative Director: Rich Tu
Partner & Creative Director: Juan Carlos Pagan
Partner & Creative Director: Ahmed Klink
Project Manager: Elizibeth Brightly
Senior Designer: Xiaoyu Xue
Designer: Simon Freour
Designer: Beatriz Lozano
Designer: Karan Kumar
Designer: Ariana Gupta
Designer: Kee Wei Chin
Designer: Rand Rivera
Designer: Aarman Roy
Designer: Yuan Zhang
Design Intern: Evan White

House of Hype is a 100,000 square foot immersive theme park located in Riyadh, Saudi Arabia. The HOH experience consists of beautiful odd worlds filled with places to explore, discover, play games, shop exclusive products, and win prizes.

Sunday Afternoon partnered with the experience firm HyperSpace to create a visual identity, powered by youth culture, that can traverse the URL to IRL. A dynamic wordmark and logo that can shift and change with culture anchor this system and house the diverse range of content within the park. In addition, bespoke environmental graphics and a robust website experience make House of Hype unique inside and out.

All Experience Design and Park images courtesy of Hyperspace.

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