Midjourney Rebrand

Brand Identity, 3D, Motion Design

Instructor: Joseph Han
School of Visual Arts, 2024

Midjourney is an AI-powered platform that generates images from text prompts, allowing users to create stunning visuals through machine learning. It leverages a diffusion model—a type of AI that begins with random noise and refines it through iterative de-noising to ultimately form unique images.

This rebrand concept seeks to visualize that generative process through dynamic particles that assemble and disassemble, echoing the way Midjourney’s AI constructs visuals from large sets of data.

Navigation

Get in Touch

Socials