UOMO
Mobile App DesignInstructors: Melike Turgut & Peter Colon
School of Visual Arts, 2024
Interviews
I kicked off the project by conducting four interviews from men in my target audience and researching several fashion sub-Reddits. Across interviewees and online testimonials I began to notice several common pain points that hindered their ability to develop their personal style.
Insights
Trust in Brands is Important
Trusting that a clothing item will be as expected when ordering online is essential. Brands that are reliable are often stuck to.
Fear of Wasting Money
Interviewees had anxiety about wasting money on clothing online that they would not like or wouldn’t fit once it arrived in person.
Styling Education Needed
Know what to buy is hard when you do not know how to style the clothes you buy. Styling education is a hurdle that creates friction while shopping.
Shopping Motivations
Interviewees often shopped out of necessity, for work or because clothes were old. Fashion inspiration come from pop culture or people they see in public.
UOMO’s Wardrobe section is comprised of collections that the user saves items to, where they can be used as assets in a moodboard.
Discover allows users browse clothes and fashion references to save for later. Clothes are pulled from online and categorized in a feed for easy browsing.
Solutions
Wardrobe Visualization
To alleviate the stress of the shopping cart, users can have fun saving items onto a board where they can see how items look together and plan an outfit they may like to buy. Adding photos, drawings, or typing out notes can be a fun way to ideate on how users want to develop their style.
Styling Education
Research revealed that men do not know how to begin their fashion jounrey. To help alleviate stress , UOMO integrates styling education intro product pages and styling artcles provide reference for users to pull from.
Categorization
Interviewees needed help sifting through the mass amount of clothing options online. To reduce the number of decisions the user needed to make, I designed categories that responded to their needs.